ordered Adidas to ‘start to make new designs’ – hours after he was embarrassingly escorted out of the headquarters of rivals Skechers, amid the rapid implosion of his business empire.
On Wednesday night he also appeared to reference his declining financial clout, noting: ‘I haven’t got super model pu**y in over a month.Please send help.’
His girlfriend of the past few weeks, Brazilian 24-year-old Juliana Nalu, is a model.
West, 45, on October 9 tweeted that he would go ‘death con 3’ on ‘JEWISH PEOPLE,’ an apparent reference to Defcon, the U.S.military defense readiness system.
His Twitter and Instagram accounts were blocked in response and his lucrative deals with Adidas, Gap, Balenciaga and Vogue all abruptly ended – but the rapper was unrepentant, .
West on Monday was , but on Tuesday an analyst said that the German-based sportswear company intends to sell existing Yeezy product designs using its own branding.
The company said it would cease production of Yeezy-branded products and halt all payments to West and his businesses, but added that it is the owner of the Yeezy design rights.
‘Adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership,’ the company said.
West on Wednesday issued his first response to their statement.
Kanye West on Wednesday evening issued his first response to being dropped by Adidas on Monday – a move which cost him $1.5 billion
West is seen on October 19 with his new girlfriend, Brazilian model Juliana Nalu, 24, at a Beverly Hills restaurant
‘As to Adidas, you can start to make new designs for footwear, apparel and accessories immediately,’ he wrote in a text to a ‘Quinn Emmanuel’, screenshotted and shared to Instagram.
West has previously been represented by law firm Quinn Emanuel Urquhart & Sullivan, but Alex Spiro, a partner at the firm, said he was not involved.
West ‘asked me to be his attorney but the representation never formalized,’ said Spiro, whose other clients include Elon Musk.’I do not represent Mr. West.’
West, in the text, continued: ‘As to Gap, the non-compete expires December 15, 2022.
‘You own the Yeezy name and all trademarks associated with Yeezy.’
West on Wednesday was removed from Forbes’ list of billionaires, with the magazine concluding that without Adidas he is worth $400 million.
His fortune comes from real estate, cash, his music catalog and a 5 percent stake in ex-wife Kim Kardashian’s shapewear firm, Skims.
The deal with Adidas brought West an estimated $1.5 billion.
On Wednesday afternoon, Westwas embarrassingly escorted out of Skechers headquarters after showing up unannounced to pitch his Yeezy brand, one day after and having his songs banned by Peloton.
He was taken out by two ‘executives’ according to a statement released by the company Wednesday afternoon.
said in a statement: ‘Considering Ye was engaged in unauthorized filming, two Skechers executives escothat they have ‘indefinitely paused’ the inclusion of any songs by Ye in their classes.
‘We take this issue very seriously and can confirm Peloton indefinitely paused the use of Kanye West’s music on our platform, the statement said.
‘This means our instructors are no longer using his music in any newly produced classes and we are not suggesting any class that includes his music in our proactive recommendations to Members.
‘You should know this was a decision we made immediately following his remarks.Again, thank you for sharing your concerns and thank you for being a Member of our Peloton community.’
One Peloton instructor, Alex Toussaint, went so far as to comment on the
‘Cause I love everybody, I want to make sure everybody feels safe in my environment, in my classes, I’m not going to speak too much on it because you know I stand with you.
‘You will not hear that artist in my class,’ Toussaint said.’I promise y’all I do not support hate speech, whatsoever, baby. When you beloved this information in addition to you would like to receive more information regarding evden EVe NAkLiYaT i implore you to go to our own web-page. I don’t tolerate that at all all.’
It’s been loss after loss for Ye, who also lost his partnership with GAP, who immediately pulled his merchandise from their dedicated website after announcing that they were no longer working with him.
The company condemned West’s comments Tuesday, saying that were taking ‘immediate steps’ to remove Yeezy GAP products from their stores and shut down their website.
‘On behalf of our customers, employees and shareholders, we are partnering with organizations that combat hate and discrimination.’
Universal Music’s Def Jam has also condemned West’s comments, after splitting with the rapper last year.
They said: ‘Def Jam’s relationship with Ye as a recording artists, its partnership with the GOOD Music label venture and Ye’s merchandise agreement with Bravado all ended in 2021.
‘There is no place for antisemitism in our society.We are deeply committed to combating antisemitism and every other form of prejudice.’
The rapper was also dropped Monday by talent agency CAA.
In a statement GAP said: ‘Anti-Semitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values.
His Twitter and Instagram accounts were restricted, with the social media platforms saying they removed his posts that online users condemned as antisemitic.